The Overview
Rebuilding a retail brand from the ground up.
Northlane came to us with an outdated WooCommerce store and a brand identity that didn't match their growing product line. We rebuilt the brand system and replatformed the store on Shopify Plus, focused on speed and a cleaner checkout flow.
The Approach
Brand first, then storefront.
We started with a new visual identity and typography system, then translated that directly into a custom Shopify theme — no template compromises. Every page was designed around conversion, from product pages to a streamlined three-step checkout.
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Conversion Rate
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Page Load Time
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Revenue Growth